Airwaves police
The client wished to present the new and improved packaging of Airwaves gum to drivers. The packaging was designed to fit in the car’s cup holder.
The campaign comprised of animators, dressed as policemen who were placing cardboard car clamps on parked vehicles. They also placed a notice explaining the details of the campaign on the car window. The notice informed car owners that they have been “penalized” for not having the appropriate equipment (Airwaves gums) in their car. Upon bringing the cardboard clam to the Airwaves police officer they received free Airwaves gums in the new packaging of course.
Drivers and passersby reacted very positively to the campaign; the campaign was also noticed by the media.
After a successful launch of the campaign in Ljubljana we repeated the campaign in Zagreb and Split.
